From the unofficial end of summer to one of the first weekends of college football, Labor Day brings plenty of reasons to celebrate. Unfortunately, the holiday weekend’s festivities can also create more danger on the roadways.

Considered one of the deadliest times on the roads, Labor Day weekend saw 433 roadway fatalities due to alcohol-related crashes in 2016, according to the National Highway Traffic Safety Administration (NHTSA).

To reduce these fatalities and help keep motorists safe, AAA, its Auto Club Group Traffic Safety Foundation and Budweiser are offering their free Tow to Go program while encouraging those who are celebrating to make safe, responsible transportation arrangements.

“We want Labor Day to be an enjoyable weekend for everyone,” said Amy Stracke, managing director of traffic safety advocacy for AAA – The Auto Club Group and executive director of the ACG Traffic Safety Foundation. “With greater numbers of drivers expected on the roadways, it’s crucial for motorists to make safe and responsible decisions when getting behind the wheel.”

Now in its 20th year, Tow to Go encourages ride-share services or designated drivers to prevent impaired drivers from needlessly risking the lives of others. Tow to Go has safely removed more than 25,000 impaired drivers from roads across the Southeast and the Midwest since 1998.

“We strongly encourage people to plan ahead for the weekend, especially when it comes to transportation,” said Garrett Townsend, Georgia Public Affairs Director, AAA – The Auto Club Group. “However, using Tow to Go is a great option for people who find themselves – or their friends – in need of a safe way home.”

Tow to Go will run from Friday, Aug. 31, through Tuesday, Sept. 4, at 6 a.m. and is available by calling (855) 2-TOW-2-GO or (855) 286-9246.